Wheels

Zipp makes the impossible possible with their Firecrest 303s—they're equally at home on the flats as they are in the mountains. The 45mm-deep rims slice through the wind with more efficiency than many deep-section wheels thanks to their 28.5mm-wide dimpled rims. By creating a seamless junction between rim and tire, the increased width results in less drag. The 303s climb with the best and re-accelerate out of corners like rockets since they barely register on the scales, which makes them a must-have on undulating terrain. The extra wide rim also allows you to run wider tires at a lower pressure with less fear of pinch flatting, which boosts ride quality and comfort and reduces rolling resistance. Zipp’s stiff hubs and Sapim CX-Ray spokes provide the finishing touches.

This is a nice, solid set of wheels for any rim-brake road bike. Durable parts with durable construction.

The Ares3 is lightweight and wicked fast. The paired-spoke technology and 32mm depth rims offer an aero advantage but at the weight of a pure climbing wheel. Perfect for taking your pull on the front, then claiming the KOM on the climbs. The tubeless compatible, 19mm internal rim-width supports wider tires and guarantees premium handling. Coupled with a rim profile that minimizes side-wind interference, this is the wheelset for the hills — up and down. Our US-made hubs featuring Enduro bearings, titanium freehub body, and T2 high engagement drive guarantee snappy accelerations and incredible durability. Or, pull out the stops with a ceramic Enduro Zero bearing upgrade for even more speed and longevity. The Ares3 Disc takes all the aero benefits of the super-light Ares3 and pairs it with the all-weather stopping power of disc brakes. All Rolf Prima orders are built by hand in Eugene, Oregon.

The Ares3 is lightweight and wicked fast. The paired-spoke technology and 32mm depth rims offer an aero advantage but at the weight of a pure climbing wheel. Perfect for taking your pull on the front, then claiming the KOM on the climbs. The tubeless compatible, 19mm internal rim-width supports wider tires and guarantees premium handling. Coupled with a rim profile that minimizes side-wind interference, this is the wheelset for the hills — up and down. Our US-made hubs featuring Enduro bearings, titanium freehub body, and T2 high engagement drive guarantee snappy accelerations and incredible durability. Or, pull out the stops with a ceramic Enduro Zero bearing upgrade for even more speed and longevity. The Ares3 Disc takes all the aero benefits of the super-light Ares3 and pairs it with the all-weather stopping power of disc brakes. All Rolf Prima orders are built by hand in Eugene, Oregon.

Shockingly light. Blindingly fast. The Ares4 does it all. With its 42mm Delta rim profile and paired-spoke technology, it perfectly balances aerodynamics with light-weight. You’ll float up long climbs, save watts on windy flats, master technical descents with confidence, and end the day with a smile. The rim profile features a 19.5mm internal width and tubeless-ready technology for improved ride quality and compatibility with a range of tire widths. The Ares4 wheels feature our US-made hubs with Enduro bearings, titanium freehub body, and T2 high engagement for instant accelerations and long life — no matter how hard you hammer. Or, pull out the stops with a ceramic Enduro Zero bearing upgrade for even more speed and longevity. All Rolf Prima orders are built by hand in Eugene, Oregon.

Aside from our Vigor family, the Echelons are our most popular wheels. Because they take inspiration from the best in class Vigor wheels, the Echelon wheels ride like a true race wheelset. They use the same rigorous standards and hand-built process of their top-flight cousins for long life in everyday road training and racing. The Echelon has also gotten wider with a 19.5mm internal width rim.

Aside from our Vigor family, the Echelons are our most popular wheels. Because they take inspiration from the best in class Vigor wheels, the Echelon wheels ride like a true race wheelset. They use the same rigorous standards and hand-built process of their top-flight cousins for long life in everyday road training and racing. The Echelon has also gotten wider with a 19.5mm internal width rim.

It sure is nice when your "workhorse" wheelset is an Elan. It is sort of like cruising the back roads in a Ferrari. Both are ready to respond as you put your feet on the pedals. Designed as a lightweight wheelset, the Elan still surprises in the wind, slicing it with ease, yet offering a generous 19.5mm internal rim width, all in a svelte 1445g for the set. These wheels are perfect for the hills, quick accelerations and the rigors of road training and racing. Paired-spoke construction and perfect hand-built quality mean there is no sacrifice in terms of stiffness or strength, even for heavier riders. All Rolf Prima wheels are hand-built in Eugene, OR.

One great wheelset, many applications. Move seamlessly between types of terrain, seasonal riding, and from bike to bike with the Hyalite. The Hyalite is built to meet your all-day, all-road, gravel-grinding needs, all year long. With a stiff build and bomber hubs, it’s a wheel you can trust for even the most remote days. Our asymmetric rim design improves the tension balance by up to 30%! The 22mm internal width is optimized for 28 – 45mm tires, but could easily take up to 2 inches of rubber when the case calls. Define "gravel riding," as you choose — this wheel has it handled. Plus, when it’s time to gear up for 'cross season, it’s still got you covered. Tubeless-ready rims and a disc-specific build have you ready for low pressure and lots of mud. The Hyalite is paired with USA made XST+ hubs, featuring a T2 high-engagement drive and bomber Titanium freehub body.

One great wheelset, many applications. Move seamlessly between terrain, seasons, and from bike to bike, with the Hyalite ES. Summer gravel rides? Perfect. The stiff build and bomber hubs mean you can trust it for long remote rides on wide, comfy rubber. Time to gear up for 'cross season? You’re covered. Tubeless-ready rims and a disc-specific build have you ready for low tire pressures and mud. Our asymmetric rim design improves the tension balance by up to 30%! Road disc? Easily mount up 28mm road tires with tubes or without, and be on your way. With a classic 700c diameter, the Hyalite ES edition features our XR3.0 hubset to keep the price down and the performance high.

Fast, light, great handling. Pick three. This no-compromise do-it-all classic continues to set the bar for premium alloy wheelsets. They offer best-in-class aerodynamics, and for a disc brake wheelset at just 1640g, they rival the weight of many manufacturer's carbon hoops — without sacrificing stiffness or durability. They're perfect for all-season training, yet light enough for Strava-slaying. It's no wonder the Vigor is our all-time best-selling wheelset. The Vigor disc brake wheelset features a 19.5mm internal width tubeless-compatible rims and our T2 high engagement drive system for quick-spinning and fast-accelerating performance you can rely on for years.

The best price on the market for a wheel meant to be ridden. Single-wall rims and hubs that come out of the box round and true.

The best price on the market for a wheel meant to be ridden. Single-wall rims and hubs that come out of the box round and true.

Upgrade your road bike with Zipp’s 30 Course Disc wheels. Featuring stiff, light 26mm-deep Zipp aluminum rims, Zipp's precision 77D/177D disc hubs and Sapim's outstanding CX-Ray spokes, these hoops maximize your power transfer for superior acceleration, climbing and handling. They also boast a 25mm-wide tire bed for running wider tires to improve the ride even more and minimize pinch flats.

Road bikes are going where they’ve never gone before, are expected to do more, and are being ridden harder than ever. At the same time disc brakes are rewriting the rules of what’s possible with rim design. For this new era, the Zipp 303 Firecrest Tubeless Disc-brake wheelset sets the new standard. With a disc-specific, tubeless rim, the 303 Firecrest Carbon Clincher is now internally 21mm wide and faster than ever. Designed from the start as a tubeless rim, the 303 Firecrest features a rim bed made with internal ridges to lock the tire’s bead in place, ensuring secure performance, even when ridden at lower tire pressures. A new carbon fiber layup keeps weight low while maintaining the 303’s legendary durability. The rim’s lightweight design allows the 303 to glide up the steepest climbs while SRAM's robust 77/177D hubset keep the wheels stiff and responsive. Each Wheel Includes: - Zipp Tubeless valve extender and valve-core wrench - Zipp rim tape (factory taped) - Zipp Tangente quick-release skewer - Zipp thru-axle end caps

Zipp's 3ZERO MOTO carbon 27.5 enduro/trail wheel is inspired by moto to provide riders with the control and durability required for pure trail speed. This wheel and its MOTO Technology have already been proven by multiple victories in the Enduro World Series with our pioneering partnership with the Lapierre Zipp Collective. While other wheel brands limit their focus to traditional box-section rim designs, Zipp engineers—uninhibited by legacy technology—took a different approach. They looked to motorsports as a model. Zipp's Moto Technology's single-wall rim is the optimal approach for an enduro/trail wheelset. The resulting rim provides something we call "ankle compliance." Imagine a runner rounding a sharp turn, the ankle naturally flexing to maintain grip as the runner leans. The 3ZERO rim can locally flex to stay parallel to the ground during cornering, increasing traction like a human ankle adjusts while running. This ability to twist locally allows it to deflect during single bead impacts without the rider getting bounced offline. 3ZERO MOTO helps you take the most direct route, saving seconds when and where they count most. At the center of the 3ZERO MOTO is the ZM2 hubset. This German-engineered hubset features 12 pawls and 132 points of engagement for a quicker response. The hub's improved seal design means better durability on rough terrain. Quarq's TireWiz is an add-on option for 3ZERO to dial in your pressure for an even more compliant ride. - Higher impact resistance - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Reduced rider fatigue - Frustration-free tire installation - Rim is designed for compliance, creating the feel of extra suspension - German-engineered hubset features 12 pawls and 132 points of engagement for quicker response and also has improved durability - Lifetime Warranty

Proterra Light i23 wheels check all the boxes for a fast and light alloy wheelset. The 23mm inner rim width provides the optimal tire profile for adventure road and gravel tires ranging from 30-42mm. Its open-cavity profile features thin, weight-optimized walls that provide the perfect blend of stiffness, resilience, and efficiency. Subdued graphics on a bead-blast finish ensure these wheels won't clash with the colors of your dream bike. We didn't skimp on hubs either. Top-tier EZO bearings, a swift 6-pawl freehub, and 3.7 degrees of engagement provide the look, sound, and feel you expect of a high-end tubeless wheelset. - 23mm inner rim width with 28 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim that is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge alloy nipples minimize rotational weight, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - Center Lock rotor mounts

Proterra Light i25 wheels care for all your Road Plus adventure riders out there. The extra traction and comfort of a high-volume 650B tire is pretty nice, eh? Proterra Light i25 wheels feature an open-cavity profile to minimize weight and maximize efficiency as you get lost on backroad detours. Like all other Proterra wheels, the responsive 6-pawl freehub offers 3.7 degrees of reliable engagement, whether you're cruising to work or have your frame bag bursting at the seams for an overnight adventure. Designed for Road Plus, because more volume is always more fun. - 25mm inner rim width with 28 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge alloy nipples minimize rotational weight, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - Top-tier EZO sealed bearings - Center Lock rotor mounts

Proterra Light i25 wheels care for all your Road Plus adventure riders out there. The extra traction and comfort of a high-volume 650B tire is pretty nice, eh? Proterra Light i25 wheels feature an open-cavity profile to minimize weight and maximize efficiency as you get lost on backroad detours. Like all other Proterra wheels, the responsive 6-pawl freehub offers 3.7 degrees of reliable engagement, whether you're cruising to work or have your frame bag bursting at the seams for an overnight adventure. Designed for Road Plus, because more volume is always more fun. - 25mm inner rim width with 28 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge alloy nipples minimize rotational weight, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - Top-tier EZO sealed bearings - Center Lock rotor mounts

Proterra Tough i30 wheels keep the trail in check while everything else blurs by in the periphery. Reinforced by our proven Dual I-Beam support, Proterra Tough rims feature a 30mm internal width to provide higher tire volume while also increasing sidewall support at lower pressures. High-quality EZO sealed bearings are designed to endure through seasons of aggressive riding, while a responsive 6-pawl freehub provides the snappy 3.7 degrees of engagement you demand when cranking out of corners. Choose Proterra Tough when you need a wheel that won't let you down. - 30mm inner rim width with 32 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge brass nipples provide bomber durability, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - 6-bolt rotor mounts - Top-tier EZO sealed bearings

Proterra Tough i30 wheels keep the trail in check while everything else blurs by in the periphery. Reinforced by our proven Dual I-Beam support, Proterra Tough rims feature a 30mm internal width to provide higher tire volume while also increasing sidewall support at lower pressures. High-quality EZO sealed bearings are designed to endure through seasons of aggressive riding, while a responsive 6-pawl freehub provides the snappy 3.7 degrees of engagement you demand when cranking out of corners. Choose Proterra Tough when you need a wheel that won't let you down. - 30mm inner rim width with 32 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge brass nipples provide bomber durability, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - 6-bolt rotor mounts - Top-tier EZO sealed bearings

Proterra Tough i30 wheels keep the trail in check while everything else blurs by in the periphery. Reinforced by our proven Dual I-Beam support, Proterra Tough rims feature a 30mm internal width to provide higher tire volume while also increasing sidewall support at lower pressures. High-quality EZO sealed bearings are designed to endure through seasons of aggressive riding, while a responsive 6-pawl freehub provides the snappy 3.7 degrees of engagement you demand when cranking out of corners. Choose Proterra Tough when you need a wheel that won't let you down. - 30mm inner rim width with 32 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge brass nipples provide bomber durability, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - 6-bolt rotor mounts - Top-tier EZO sealed bearings

Proterra Tough i30 wheels keep the trail in check while everything else blurs by in the periphery. Reinforced by our proven Dual I-Beam support, Proterra Tough rims feature a 30mm internal width to provide higher tire volume while also increasing sidewall support at lower pressures. High-quality EZO sealed bearings are designed to endure through seasons of aggressive riding, while a responsive 6-pawl freehub provides the snappy 3.7 degrees of engagement you demand when cranking out of corners. Choose Proterra Tough when you need a wheel that won't let you down. - 30mm inner rim width with 32 spokes laced in a 3-cross pattern - 6069 aluminum alloy rim is TCS 2.0 tubeless-ready - Sapim Secure Lock 14-gauge brass nipples provide bomber durability, while double butted 2.0/1.8/2.0mm J-bend spokes make replacement a breeze. - Tubeless tape, Solid Strip, and black alloy valves are preinstalled, making the wheels ready for tubeless tires the moment they arrive on your doorstep. The TCS 2.0 Solid Strip is a durable strip that lies beneath the tape, prevents it from sagging at the spoke holes, makes it easier to mount a tire, and protects from puncture in the case of a broken spoke. - 6-bolt rotor mounts - Top-tier EZO sealed bearings

All carbon rims are not created equal. If your carbon rim is too stiff, you're losing speed and risking tire pinch flats. The Crest CB7 rim with RiACT absorbs radial vibrations and damps impacts. It's a difference you can feel in the ride of the bike almost instantly. First introduced with Stan's legendary Valor rim, Stan's impact absorbing RiACT technology has evolved to be more responsive and even more durable. The Crest CB7's new layup and rim shape allows for 10mm of radial compliance to absorb larger impacts. The new rim also matches the Valor's strength while using less material to save weight. And when it comes to the lateral stiffness needed for steering precision and control, the new CB7 layup delivers. Wider than the original Valor while still optimized for XC tire widths, the Crest CB7 keeps you in control and rolling faster. Like all Stan's rims, the Crest CB7's patented Bead Socket Technology sets the standard for easy tubeless setup and reliability. Combined with quality Sapim spokes and nipples, and Stan's updated Neo hub, the Crest CB7 wheelset is a fast, light, and fully serviceable option for XC racing on even the most demanding courses. The Crest CB7 is laced with Sapim Force j-bend spokes in lengths readily available at most shops and features Sapim's Secure Lock mechanically locking nipples for trouble-free riding. The next generation of Neo hub in the Crest CB7 wheelset includes a Durasync 6-pawl freehub with fast 10-degree engagement, and triple freehub bearings to better distribute axle load. Like all Stan's wheelsets, the Crest CB7 is available in multiple configurations to fit just about every axle style and cassette type and is available in both Centerlock and 6-bolt models. Backed up by a solid 5-year warranty and lifetime crash replacement (with registration), the Crest CB7 wheelset is ready to shave seconds off your lap times. Crest CB7 wheels include pre-installed tape for tubeless use and presta valves. - Designed for cross country racing and riding - Patented low-profile sidewalls and 23mm internal rim width - 100% CNC machined hubs with 6-pawl simultaneous engagement - Sapim Force Black 2.0/1.7/1.8mm spokes with Secure Lock aluminum nipples - RiACT system absorbs impacts and rolls faster - Bead Socket Technology for easier tubeless setup and the best reliability - WideRight rim design optimized for 2.00 - 2.25" tires - Register your wheels for 5-year warranty and lifetime crash replacement

- Asymmetric rim design allows for a stronger wheel while offering the easy inflation and Stan's trademark unmatched airtight seal. - 25mm width optimized for 40mm Gravel tires and up to 2.3" mountain tires - Light and durable 6069 aluminum with welded joint and reinforced spoke bed

- Asymmetric rim design allows for a stronger wheel while offering the easy inflation and Stan's trademark unmatched airtight seal. - 25mm width optimized for 40mm Gravel tires and up to 2.3" mountain tires - Light and durable 6069 aluminum with welded joint and reinforced spoke bed

- Designed, tested, and raced to victories on the World Cup DH and Enduro World Series circuits - Tie beam triple-cavity rim design resists damage and prevents air loss under impacts - 29mm internal width optimized for 2.35" to 2.8" Trail, All-mountain, and DH tires - E-sync hubs

- Designed, tested, and raced to victories on the World Cup DH and Enduro World Series circuits - Tie beam triple-cavity rim design resists damage and prevents air loss under impacts - 29mm internal width optimized for 2.35" to 2.8" Trail, All-mountain, and DH tires - E-sync hubs Specs: - Hub Model: E-SYNC - Freehub Body: Shimano HG - Wheel Tire Type: Tubeless Ready - Wheel-Brake Comp.: Disc IS 6-bolt - Rim Material: Aluminum - Spoke Type: Sapim D-Light - Valve: Presta - Rim Construction: Double wall

- Low-profile 30mm internal width optimizes tire shape, traction, and control for 2.3-2.6" tires - Durable 6069 aluminum with welded joint and reinforced spoke bed - BST Asymmetric design combines Stan's legendary easy tubeless inflation with a stronger, more balanced wheel build - Reinforced spoke bed, combined with the offset drilling of the asym design, builds into an incredibly durable wheel that brings added confidence to every ride.

- Low-profile 30mm internal width optimizes tire shape, traction, and control for 2.3-2.6" tires - Durable 6069 aluminum with welded joint and reinforced spoke bed - BST Asymmetric design combines Stan's legendary easy tubeless inflation with a stronger, more balanced wheel build - Reinforced spoke bed, combined with the offset drilling of the asym design, builds into an incredibly durable wheel that brings added confidence to every ride.