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700c, 27-Inch & 650c

$799.00
One great wheelset, many applications. Move seamlessly between terrain, seasons, and from bike to bike, with the Hyalite ES. Summer gravel rides? Perfect. The stiff build and bomber hubs mean you can trust it for long remote rides on wide, comfy rubber. Time to gear up for 'cross season? You’re covered. Tubeless-ready rims and a disc-specific build have you ready for low tire pressures and mud. Our asymmetric rim design improves the tension balance by up to 30%! Road disc? Easily mount up 28mm road tires with tubes or without, and be on your way. With a classic 700c diameter, the Hyalite ES edition features our XR3.0 hubset to keep the price down and the performance high.
$2,199.00
Shockingly light. Blindingly fast. The Ares4 does it all. With its 42mm Delta rim profile and paired-spoke technology, it perfectly balances aerodynamics with light-weight. You’ll float up long climbs, save watts on windy flats, master technical descents with confidence, and end the day with a smile. The rim profile features a 19.5mm internal width and tubeless-ready technology for improved ride quality and compatibility with a range of tire widths. The Ares4 wheels feature our US-made hubs with Enduro bearings, titanium freehub body, and T2 high engagement for instant accelerations and long life — no matter how hard you hammer. Or, pull out the stops with a ceramic Enduro Zero bearing upgrade for even more speed and longevity. All Rolf Prima orders are built by hand in Eugene, Oregon.
$2,199.00 - $2,949.00
Shockingly light. Blindingly fast. The Ares4 does it all. With its 42mm Delta rim profile and paired-spoke technology, it perfectly balances aerodynamics with light-weight. You’ll float up long climbs, save watts on windy flats, master technical descents with confidence, and end the day with a smile. The rim profile features a 19.5mm internal width and tubeless-ready technology for improved ride quality and compatibility with a range of tire widths. The Ares4 wheels feature our US-made hubs with Enduro bearings, titanium freehub body, and T2 high engagement for instant accelerations and long life — no matter how hard you hammer. Or, pull out the stops with a ceramic Enduro Zero bearing upgrade for even more speed and longevity. All Rolf Prima orders are built by hand in Eugene, Oregon.
$1,099.00
Fast, light, great handling. Pick three. This no-compromise do-it-all classic continues to set the bar for premium alloy wheelsets. They offer best-in-class aerodynamics, and for a disc brake wheelset at just 1640g, they rival the weight of many manufacturer's carbon hoops — without sacrificing stiffness or durability. They're perfect for all-season training, yet light enough for Strava-slaying. It's no wonder the Vigor is our all-time best-selling wheelset. The Vigor disc brake wheelset features a 19.5mm internal width tubeless-compatible rims and our T2 high engagement drive system for quick-spinning and fast-accelerating performance you can rely on for years.
$649.00
Everyday workhorse – Race day benefits The Vigor LS is a perfect companion for training and riding in any conditions. They feature the same alloy-aero rim profile that brought the Vigor its fame, but paired with a value-leading hubset for ease of entry. With a combination of price, weight, stiffness, and aerodynamics that no other alloy wheelset can touch, the Vigor LS delivers performance you can trust. This wheelset features our budget-minded 2.4 level hubsets for rim or disc brake. Rely on it for years of hard riding, or for the maximum in performance, look to the Vigor or Vigor Alpha Models. Available in rim and disc brake . Both models feature 20mm internal width tubeless-compatible rims. Add a tubeless kit to your order and you'll have what you need to get tubeless set up in a snap. All Rolf Prima orders are by hand in Eugene, Oregon.
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